Luxury Villa Case Study

75% More Bookings for Luxury Villa Portfolio

How we transformed digital performance for a premium villa collection in the Mediterranean.

Client Overview

A collection of 12 luxury villas across Greece and Croatia struggling with seasonal demand fluctuations and inconsistent bookings despite premium properties and locations.

75%

Increase in bookings

60%

Higher avg booking value

85%

Repeat guest rate

8

Months to results

The Challenge

The villa portfolio faced several critical issues:

  • Only 45% occupancy in shoulder seasons
  • Poor quality leads and inquiries
  • Outdated property presentations
  • No clear differentiation from competitors

Our Strategy

Property Positioning

Developed unique positioning for each villa highlighting distinctive features and experiences.

Premium Content

Created stunning visual assets including professional photography and virtual tours.

Luxury SEO

Targeted high-end travel queries with optimized property and destination content.

Affluent Audience Targeting

Launched precision campaigns to luxury travelers and high-net-worth individuals.

Seasonal Promotion

Developed strategic promotions to fill shoulder season vacancies.

Guest Nurturing

Implemented programs to turn first-time guests into loyal repeat visitors.

Exceptional Results

After 8 months of implementing our luxury villa marketing strategies:

75%

Increase in total bookings

60%

Higher average booking value

85%

Repeat guest rate

72%

Increase in shoulder season bookings

3.2x

ROI on marketing spend

$1.8M

Additional annual revenue

"767 Digital completely transformed how we market our villas. Their understanding of luxury travelers and ability to showcase our properties' unique character helped us attract exactly the right guests at premium rates. We now have waiting lists for our peak periods."
— Elena R., Managing Director
Luxury Villa Collection

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