120% Growth for Adventure Tour Operator
How we transformed a boutique tour company's digital presence and tripled bookings in 6 months.
How we transformed a boutique tour company's digital presence and tripled bookings in 6 months.
A boutique adventure tour operator specializing in bespoke hiking and cycling tours across Europe, struggling to compete with larger operators despite offering premium experiences.
Increase in bookings
ROI on ad spend
Higher repeat rate
Months to results
Despite excellent customer satisfaction, the operator struggled with:
Identified key drop-off points and emotional triggers in the booking process through detailed journey analysis.
Targeted 150+ long-tail adventure travel keywords with expert content and destination guides.
Redesigned tour pages with social proof, risk-reduction elements, and clear CTAs, boosting conversions to 4.7%.
Launched targeted campaigns to adventure travel audiences with dynamic tour ads.
Implemented automated sequences to guide prospects through the extended decision-making process.
Created a structured program to collect and showcase authentic guest experiences.
Within 6 months of implementing our strategic recommendations:
Increase in direct bookings
Website conversion rate (from 1.2%)
Return on ad spend
Repeat guest rate
Reduction in reliance on third parties
Increase in website traffic
"767 Digital transformed our business. Their strategic approach to our customer journey and digital presence helped us triple bookings while reducing our reliance on expensive third-party platforms. The team truly understands adventure travel operators."
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