65% More Direct Bookings for Premium Cruise Line
How we transformed digital performance for a mid-size cruise operator in 9 months.
How we transformed digital performance for a mid-size cruise operator in 9 months.
A premium cruise line operating in Europe and the Mediterranean, struggling with low direct bookings and high customer acquisition costs despite excellent onboard experiences.
Increase in direct bookings
Reduction in CPA
ROI on ad spend
Months to results
The cruise line faced several critical challenges:
Completely redesigned the cruise research and booking experience based on behavioral data.
Revamped the website with intuitive cabin selection and simplified booking path.
Targeted itinerary and destination content that ranked for high-intent cruise queries.
Launched targeted campaigns to cruise audiences with dynamic itinerary ads.
Implemented automated sequences tailored to the cruise booking cycle.
Created programs to drive repeat bookings from satisfied guests.
After 9 months of implementing our cruise-specific strategies:
Increase in direct bookings
Reduction in cost per acquisition
Return on ad spend
Increase in website traffic
More repeat guests
Annual savings from reduced commissions
"The team at 767 Digital fundamentally changed how we approach digital marketing. Their deep understanding of cruise passenger behavior and booking journeys helped us achieve results we didn't think were possible in such a short timeframe."
Let's discuss how we can help increase your direct bookings and reduce acquisition costs.
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